The old sales model says – ‘find out what your customer’s needs are, meet those needs with your product or service and you are guaranteed a sale’. Simple and to the point, but could it be there there is just that bit more to selling than that?
Selling is an art in the skill of influence, and as such it needs to be perfected time and time again. How long does it take a customer to make a decision on whether he is interested or not? Does it happen during a lengthy sales presentation or within the first few seconds of seeing/hearing the sales person? Hard sell or relationship selling? Is it really possible to create customers for life? And is so, what is the best way of doing it? What are the seven tools to sales mastery?